Peloton saw the number of subscriptions to its online services exceed three million for the first time in the second quarter of 2023. By the end of that fiscal year, the connected fitness company had around 3.08 million subscribers. Founded in 2012 and launched after a Kickstarter funding campaign in 2013, Peloton's flagship product is a stationary bike which consumers can use to exercise on their own or participate in online classes as part of a monthly subscription.
Number of Peloton subscriptions worldwide from 1st quarter 2019 to 4th quarter 2023
(in 1,000s)
Characteristic
Subscriptions in thousands
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Peloton. (October 24, 2023). Number of Peloton subscriptions worldwide from 1st quarter 2019 to 4th quarter 2023 (in 1,000s) [Graph]. In Statista. Retrieved July 18, 2024, from https://www.statista.com/statistics/1203121/peloton-quarterly-subscriptions/
Peloton. "Number of Peloton subscriptions worldwide from 1st quarter 2019 to 4th quarter 2023 (in 1,000s)." Chart. October 24, 2023. Statista. Accessed July 18, 2024. https://www.statista.com/statistics/1203121/peloton-quarterly-subscriptions/
Peloton. (2023). Number of Peloton subscriptions worldwide from 1st quarter 2019 to 4th quarter 2023 (in 1,000s). Statista. Statista Inc.. Accessed: July 18, 2024. https://www.statista.com/statistics/1203121/peloton-quarterly-subscriptions/
Peloton. "Number of Peloton Subscriptions Worldwide from 1st Quarter 2019 to 4th Quarter 2023 (in 1,000s)." Statista, Statista Inc., 24 Oct 2023, https://www.statista.com/statistics/1203121/peloton-quarterly-subscriptions/
Peloton, Number of Peloton subscriptions worldwide from 1st quarter 2019 to 4th quarter 2023 (in 1,000s) Statista, https://www.statista.com/statistics/1203121/peloton-quarterly-subscriptions/ (last visited July 18, 2024)
Number of Peloton subscriptions worldwide from 1st quarter 2019 to 4th quarter 2023 (in 1,000s) [Graph], Peloton, October 24, 2023. [Online]. Available: https://www.statista.com/statistics/1203121/peloton-quarterly-subscriptions/